“You can’t sell anything to someone if you can’t  first attract their attention and it’s precisely their attention you need to hold and convert if you expect them to actually take action on what you have to offer.  With the general public now redefined as the multiple channel public, the competition for people’s attention is even greater.  The fact that we have so much choice to lend our attention to means that we can all be alot more discerning and picky about what we pay attention to, hence the term Attention Economy. The Semantic web is posed to be the keystone of the new economy because as people are given an ever expanding range of choice, they will choose to focus on those channels that are the most useful and deliver the best return on their attention investment. Relevance rules.” http://oxfordseo.com/blog/ Sister Raimonde was our high school forensics coach. She hammered into us, that from the very first moment you entered the room you had to hold their attention. You had to engage them. If you don’t know your material, don’t beleive in it or care about it, then you may as well sit down and not say anything at all. Because no one would care to listen. She would encourage us, require us even with the risk of detention to stand up straight, annunciate and be wholly passionate about our words and with our actions. She’d get page views.]]>